Unlimited?

I just saw this, and it made me laugh. According to the article, Papa John's Pizza had some kind of a special deal on 3 Medium 'Unlimited Topping' pizzas. Sounds like a lot right? I mean, with Unlimited toppings, you could stack your pizza with 10 feet of pepperonis and still be within your rights to ask for more. Well...no. Apparently, in this case, 'Unlimited' means 5.

I tried to think about what would happen if this applied to other situations:

'Wow, so you're saying that with this new phone, I get unlimited long distance calling?'
'That's correct sir!'
'That's fantastic! I'll be able to talk with my parents everyday!'
'Well...not exactly...you can call them every day for 5 days...but then you have to wait until the next month.'

OR

'Have you seen this kid jump? I mean, his athleticism is virtually unlimited!'
'Wow, what's his vertical?'
'Five.'

OR

'Hey! The Mona Lisa! I've always wanted to see it! Can I buy it?'
'Sir, the Mona Lisa is priceless! It's value is unlimited!'
'I'll give you five dollars.'
'Done!'

OR

'Sarah! God spoke to me! He said to count the stars in the sky! That is how many descendants he will bless me with!'
'Abraham, that is impossible! The stars are too numerous to count! To my eyes, they are unlimited! I guess we will never know how many descendants we'll have.'
'Actually, it doesn't take that long. There's the big bright one, and the two next to it, and the one a little bit above it, and then the one on the other side. Soooo...Five!'
'Doesn't seem like much of a nation, does it?'